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Airbnb是如何建立信任的?
3,024,130 views
|
乔·杰比亚 |
TED2016
• February 2016
Read transcript
乔·杰比亚,Airbnb的共同创立者,把整个公司都押在一个信念上,就是人们可以足够互相信任,愿意把自己的家分享给对方。他是如何克服"陌生人就是危险"的这个传统偏见呢?通过好的设计。如今,经历了为1.23亿客户安排住宿之后(还在持续增加中),乔·杰比亚打造了一个梦想,就是通过设计来培养一种建立社群意识与联系,而不是孤独与分离的文化。
culture
technology
design
business
economics
entrepreneur
collaboration
urban planning
innovation
social change
future
community
product design
potential
behavioral economics
trust
online privacy
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