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Rory Sutherland：广告人谈人生启示
3,641,832 plays
|
Rory Sutherland |
TEDGlobal 2009
• July 2009
Read transcript
广告通过改变我们的感知，而不是产品本身，提升产品价值。Rory Sutherland大胆断言：感知价值的改变，可以与我们认为的“真正”价值的改变同样令人满意——他的结论对我们的人生观也可以产生有趣的启发。
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