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罗里•桑泽兰：在细节上下功夫
1,453,112 plays
|
Rory Sutherland |
TEDSalon London 2010
• April 2010
Read transcript
人们通常认为复杂的问题需要用复杂的方法来解决，然而广告大师罗里•桑泽兰德（Rory Sutherland）认为，众多浮华且成本高昂的方案恰好掩盖了那些更简单有效的方法。在这里，罗里通过行为经济学的理论以及令人捧腹的案例，阐述了他的观点。
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