How to make choosing easier

Name: How to make choosing easier
Uploaded: 2012-01-19T15:46:06Z
Duration: 15 min 48 s
Description: We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

3,214,039 plays|

Sheena Iyengar |

TEDSalon NY2011

• November 2011

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

culture
business
marketing
decision-making