Skip to main content
Skip to search
Ideas change everything
WATCH
TED Talks
Browse the library of TED talks and speakers
Playlists
100+ collections of TED Talks, for curious minds
TED Series
Go deeper into fascinating topics with original video series from TED
TED-Ed videos
Watch, share and create lessons with TED-Ed
TEDx Talks
Talks from independently organized local events
DISCOVER
Topics
Explore TED offerings by topic
Podcasts
Explore the TED Audio Collective
Ideas Blog
Our daily coverage of the world of ideas
Newsletters
Inspiration delivered straight to your inbox
TED Games
Innovative games that challenge you to think differently
ATTEND
Conferences
Take part in our events: TED, TEDGlobal and more
TEDx Events
Find and attend local, independently organized events
TED on Screen
Experience TED from home
TED Courses
Learn from TED speakers who expand on their world-changing ideas
PARTICIPATE
Nominate
Recommend speakers, TED Prize recipients, Fellows and more
Organize a local TEDx Event
Rules and resources to help you plan a local TEDx event
TED-Ed
Award-winning educational content and programs
Translate
Bring TED to the non-English speaking world
TED Fellows
Join or support innovators from around the globe
ABOUT
Our Organization
Our mission, history, team, and more
Conferences
TED Conferences, past, present, and future
Programs & Initiatives
Details about TED's world-changing initiatives
Partner with TED
Learn how you can partner with us
TED Blog
Updates from TED and highlights from our global community
SIGN IN
MEMBERSHIP
Type to search
TED is supported by ads and partners
00:00
Visit advertiser
我們如何從捷徑上頭偷師呢？
1,724,637 views
|
湯姆．休姆 |
TED2016
• February 2016
Read transcript
如何造就一個世人真心想要的產品－讓消費者得以成為過程中的一部份！設計師湯姆．休姆說道：「對你顧客想要的東西感同身受，極可能是大發利市最大的導引指標。」在這場簡短的演說裡，休姆列舉三個設計與使用者經驗擦出火花的例子：大家基於必要性，發展出自己的鍾意路線；一旦你知道如何揪出它們，你即將開始注意到它們無所不在。
environment
design
architecture
cities
urban planning
community
product design
potential
society
public space
TED is supported by ads and partners
